Vitrue, Inc.
 | |
| Industry | social media publishing software |
|---|---|
| Founded | May 2006 |
| Founder | Reggie Bradford |
| Successor | Oracle Corporation  |
| Headquarters | Atlanta |
| Products | software-as-a-service (SaaS) |
| Services | Publishing, management, moderation & measurement of customer relations across the social web |
Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.
History
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Vitrue, Inc. was co-founded in Atlanta in May 2006 by entrepreneur Trevor Wright and former Tandberg Television president Reggie Bradford with venture capital from Neil Sequeira of General Catalyst Partners.[1] The company offers software and services to manage customer relations across the social web.
Virtue publisher launched a suite of scheduling, moderation, and analytics tools for marketers in 2009. In May 2010, the company released Vitrue Tabs.
Vitrue acquired Sharkle, founded by Trevor Wright, in May 2006.[2] As of 2011, Virtue is undergoing global expansion.[3]
On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million.[4]
Competitors in the space include Hearsay Social and Social Ware.[5]
References
- ^ "Former President of Tandberg Television, Reggie Bradford, Together with General Catalyst Partners, Launches Vitrue, Inc.: World's First User Created Advertising Platform". May 8, 2006. Archived from the original on January 16, 2008. Retrieved September 12, 2009.
- ^ "User-Created Ad Technology Developer Vitrue Raises $2.2 Million". Digital Media Wire. May 8, 2006.
- ^ "Vitrue Expands into Four Additional U.S. Markets".
- ^ * "Oracle Buys Vitrue".
- ^ Takahashi, Dean (July 28, 2011). "Hearsay Social Raises $18M So Your Employees Won't Embarrass You on Social Media". The New York Times. Retrieved October 5, 2011.