TV Sorocaba

TV Sorocaba (ZYB 874)
Channels
Programming
AffiliationsSBT
Ownership
Owner
  • Sistema Vanguarda de Comunicação
  • (Televisão Sorocaba Ltda.)
History
First air date
October 5, 1990
Former channel number(s)
  • Analog:
  • 36 (UHF, 1990-2018)
Technical information
Licensing authority
ANATEL
Transmitter coordinates23°28′50.8″S 47°25′13.1″W / 23.480778°S 47.420306°W / -23.480778; -47.420306
Links
Public license information
Profile
Websitetvsorocaba.com.br

TV Sorocaba (channel 35) is a television station in Sorocaba, São Paulo, Brazil, affiliated with SBT and owned by Sistema Vanguarda de Comunicação. TV Sorocaba's studios and transmitter are located on Engenheiro Carlos Reinaldo Mendes Avenue, in the Alto da Boa Vista district.

History

It was founded on October 5, 1990, by the businessman and journalist Salomão Pavlovsky in association with Grupo Silvio Santos. In 1994, TV Sorocaba inaugurated its own headquarters on Alto da Boa Vista district, in an of the highest points of the city, where later, other meddia outlets, like TV TEM Sorocaba and the newspaper Cruzeiro do Sul would make its headquarters.

In the mid-2011, entered on air the program Quiz D+, at Sundays of the station, the single artistic program and one of the largest regional audiences of SBT. On February 25, 2013, the station premiered two new newscasts: Noticidade Manhã, on the 7 AM slot, and Manchetes Noticidade, on the 1 PM slot.

On August 15, 2023, day in which the city of Sorocaba turned 369, TV Sorocaba inaugurated its new headquarters, located on the Alto da Boa Vista district. On this event, the station presented changes in its programming, including the premiere of the regional version of the program Primeiro Impacto and the implementation of a new scenario to its newscasts, that now has a panoramic view of the city.[1][2]

Digital television

Channel Video Aspect Programming
35.1 35 UHF 1080i Main TV Sorocaba programming / SBT

The station started its digital transmissions on November 30, 2009, over UHF channel 35, being the first affiliated with SBT in the inland of the state of São Paulo with digital signal. On February 25, 2013, the newscasts and programs of the stations passed to be produced in high-definition.[3]

Transition to digital signal

The station turned off its analog signal, over UHF channel 36, on January 17, 2018, as part of the federally mandated transition from analog to digital television. The station's digital signal remains on its pre-transition UHF channel 35, using PSIP to display TV Sorocaba's virtual channel as 35 on digital television receivers.[4]

References

  1. ^ Redation (August 15, 2023). "TV Sorocaba SBT inaugura sua nova sede no Alto da Boa Vista" [TV Sorocaba SBT inaugurates its new headquarters on Alto da Boa Vista]. Jornal Cruzeiro do Sul (in Brazilian Portuguese). Archived from the original on November 26, 2024. Retrieved August 8, 2025.
  2. ^ Redation (August 16, 2023). "TV Sorocaba SBT inaugura sua nova sede" [TV Sorocaba SBT inaugurates its new headquarters]. Portal JT (in Brazilian Portuguese). Archived from the original on November 27, 2024. Retrieved August 8, 2025.
  3. ^ Redation (March 11, 2013). "Telejornais da TV Sorocaba são captados em alta definição" [Newscasts of TV Sorocaba are capted in high definition]. Tela Viva (in Brazilian Portuguese). Archived from the original on January 30, 2016. Retrieved August 8, 2025.
  4. ^ Redation (November 28, 2017). "Desligamento do sinal analógico em três regiões de SP começa amanhã (29/11)" [Shutdown of the analog signal in the regions of the state of São Paulo begins tomorrow (11/29)]. ANATEL (in Brazilian Portuguese). Archived from the original on December 1, 2017. Retrieved August 8, 2025.