We Hug Now
| "We Hug Now" | ||||
|---|---|---|---|---|
 | ||||
| Single by Sydney Rose | ||||
| from the EP I Know What I Want | ||||
| Released | February 13, 2025 | |||
| Genre | Pop | |||
| Length | 4:08 | |||
| Label | Mercury | |||
| Songwriter(s) | Sydney Rose | |||
| Producer(s) | Matt Martin | |||
| Sydney Rose singles chronology | ||||
| ||||
| Music video | ||||
| "We Hug Now" on YouTube | ||||
"We Hug Now" is a song by American singer-songwriter Sydney Rose, released on February 13, 2025 as the lead single from her EP I Know What I Want (2025). It went viral on the video-sharing app TikTok and is considered her breakout hit.
Background and promotion
The song found popularity on TikTok, with many videos centering around the lyrics "You're just thinkin' it's a small thing that happened / The world ended when it happened to me." As a result of its TikTok success, it nearly 4.3 official on-demand streams in the United States for the tracking week ending on March 6, 2025, which according to Luminate was an 345% increase from three weeks earlier.[1]
Composition
The song begins as a "gentle, echoing ballad",[1] described as in the style of Phoebe Bridgers.[1][2] The beat switches as the climax of the song, to a mid-tempo and more "cathartic" sound.[1]
Music video
The music video was recorded by Sydney Rose herself. In an interview with The Knockturnal, she described the creation of the video:
It's exactly how I feel when I hear the song. [I was with] my friend Sophia — who is literally in the music video — and we sat in my bed, and just wrote out how I would want the music video to go and [the team] kind of took it and ran with it. It's like my Pinterest board came to life. Everything that I wrote down came to life. I'm so happy with the way it came out, because it's exactly how I felt when I wrote the song and how I feel when I listened to the song. I finally got to do my moment where I look out the window longingly while listening to a really sad song. And the fact that people are like, "Oh my God, it's a friendship breakup song," even though it's kind of maybe a little bit obvious, it's just nice for people to be like, "Oh my God, it's confirmed."
Charts
| Chart (2025) | Peak position |
|---|---|
| UK Singles (OCC)[3] | 48 |
| US Bubbling Under Hot 100 (Billboard)[4] | 4 |
References
- ^ a b c d Denis, Kyle; Unterberger, Andrew (March 12, 2025). "Angie Stone's Catalog Up Nearly 1,300% in Streams, 10,700% in Sales Following R&B Great's Death". Billboard. Retrieved July 23, 2025.
- ^ Jacobs, Eleanor (April 17, 2025). "Exclusive Interview: Sydney Rose on What She Wants and Where She Needs to Be". The Knockturnal. Retrieved July 24, 2025.
- ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved July 23, 2025.
- ^ "Bubbling Under Hot 100: Week of March 29, 2025". Billboard. Retrieved July 23, 2025.