Rock & Roll Strategy
| Rock & Roll Strategy | ||||
|---|---|---|---|---|
![]()  | ||||
| Studio album by | ||||
| Released | 1988 | |||
| Recorded | 1987–1988 | |||
| Genre | Southern rock | |||
| Length | 50:58 | |||
| Label | A&M | |||
| Producer | Rodney Mills | |||
| 38 Special chronology | ||||
  | ||||
| Review scores | |
|---|---|
| Source | Rating | 
| AllMusic | |
| The Rolling Stone Album Guide | |

Rock & Roll Strategy is the eighth studio album by the southern rock band 38 Special, released in 1988.[2] It was their final album for long-time label A&M Records. The album contained the group's last top 10 hit, "Second Chance", which peaked at No. 6 on the Billboard Hot 100 singles chart. It's also the name of the first song, release as a lead single.
Production
The album was the first with vocalist and keyboard player Max Carl, who wrote "Little Sheba", about women wrestling in jello.[3]
Track listing

- "Rock & Roll Strategy" (Max Carl, Donnie Van Zant) – 4:34
 - "What's It to Ya?" (Robert White Johnson, Michael Lunn, Van Zant) – 4:30
 - "Little Sheba" (Carl) – 4:54
 - "Comin' Down Tonight" (Carl, Jeff Carlisi, Johnson, Van Zant) – 4:26
 - "Midnight Magic" (Mark Baker, Carlisi, Cal Curtis, Johnson, Van Zant) – 4:21
 - "Second Chance" (Carl, Carlisi, Curtis) – 5:04
 - "Hot 'Lanta" (Carl) – 5:42
 - "Never Be Lonely" (Carl, Danny Chauncey) – 4:39
 - "Chattahoochee" (Johnson, Lunn, Van Zant) – 4:11
 - "Innocent Eyes" (Carl, Carlisi, Chauncey) – 4:17
 - "Love Strikes" (Carlisi, Johnson, Van Zant) – 4:31
 
Personnel
.38 Special
- Max Carl – keyboards, lead vocals (1, 3, 4, 6-8, 10) background vocals
 - Donnie Van Zant – lead vocals (2, 5, 9, 11) background vocals
 - Jeff Carlisi – guitars, steel guitar
 - Danny Chauncey – guitars
 - Larry Junstrom – bass
 - Jack Grondin – drums
 
Additional musicians
- James Stroud – Synclavier programming, LinnDrum programming
 - Robert White Johnson – percussion, backing vocals
 - Edd Miller – percussion, vibraslap
 - The Noise Gator – horns
 - The Six Groomers (the band) – backing vocals
 
Production
- Rodney Mills – producer, engineer, mixing
 - Edd Miller – engineer, mixing
 - Thom "TK" Kidd – mix assistant
 - Bob Ludwig – mastering
 - Mark Rogers – production coordination
 - Norman Moore – art direction, design
 - Chris Cuffaro – photography
 
Studios
- Recorded at Soundscape Studios (Atlanta, Georgia).
 - Mixed at Cheshire Recording Studios (Atlanta, Georgia).
 - Mastered at Masterdisk (New York City, New York).
 
Charts
Album
| Chart (1988) | Peak position  | 
|---|---|
| US Billboard 200[4] | 61 | 
Single
| Chart (1988) | Peak position  | 
|---|---|
| US Billboard Hot 100[5] | 67 | 
| US Mainstream Rock (Billboard)[6] | 5 | 
References
- ^ Rock & Roll Strategy at AllMusic
 - ^ a b The Rolling Stone Album Guide. Random House. 1992. p. 702.
 - ^ Snider, Eric (March 10, 1989). ".38 Special Keeps Its Southern Style". Weekend. St. Petersburg Times. p. 24.
 - ^ "38 Special Chart History (Billboard 200)". Billboard. Retrieved December 11, 2024.
 - ^ "Billboard Hot 100: Week of November 19, 1988". Billboard. Retrieved September 25, 2024.
 - ^ "Mainstream Rock Airplay: Week of October 29, 1988". Billboard. Retrieved September 25, 2024.
 
