Atlântico Sul FM
 | |
| Frequency | 105.7 MHz |
|---|---|
| Programming | |
| Language | Portuguese |
| Format | |
| Ownership | |
| Owner | Rádio Atlântico Sul Ltda. |
| Operator | Grupo Cidade de Comunicação |
| |
| History | |
First air date | January 26, 1989 |
| Technical information | |
Licensing authority | ANATEL |
| Class | A2 |
| Power | 96,8 kW |
| Links | |
Public license information | Profile |
| Website | gcmais |
Atlântico Sul FM (ZYC 415) is a radio station licensed to Fortaleza, Ceará, serving the respective metropolitan area. It is part of the group of companies called Grupo Cidade de Comunicação, and is a music radio station with an adult contemporary format.[1]
History
Founded in 1989 by the Grupo Cidade de Comunicação, Atlântico Sul FM's main focus was the A and B class audience that listened to Casablanca FM, a highlight in Fortaleza's adult contemporary segment, which at that time had switched its focus to young people (CHR) in order to gain a larger audience. To this end, the station's former artistic coordinator, Américo de Souza, was hired.[2] As a result, the radio station adopted a more segmented style, focusing on musical genres that were rarely covered on other commercial radio stations.[1] The station's journalism prioritized economic, fashion, health and current affairs issues, also giving way to the social columnism of print journalism.[2]
In 1999, the station was integrated into the D&E Entretenimento group, as were the radio stations Cidade 99 and the Jovem Pan FM affiliate.[2] This partnership was broken up in 2017, when D&E remained responsible only for artistic management. In January 2018, Grupo Cidade took full control of the station.
References
- ^ a b Pinheiro A, Lima N, Marques, P (2010). "Panorama do Rádio em Fortaleza" (PDF). Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação (in Portuguese). Fortaleza, Ceará: 1–15. Retrieved July 30, 2016.
- ^ a b c Canalito & Leme 2007, p. 104.